Build Message Consistency with Repetition

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Build Message Consistency with Repetition

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Frequency of messaging is important for leaders at all times. In this video, Dr. JoAnn Sternke discusses how you can build consistency into your messaging with repetition. She offers examples of what this can look like in action.

Reflect as you watch:

  • Think about your reactions to change. Do they reflect a change manager or a change leader?
  • On a scale of 1-5, how well do you harness change?
  • What is your greatest opportunity for improvement, when it comes to leading change?
00:01
hi everyone I can’t tell you how happy I
00:04
am to be with you today I’m Joann Stern
00:06
Key senior leader and coach with studen
00:09
and today I’m talking with you about a
00:12
topic near and dear to my heart change
00:14
management or maybe to be clear change
00:17
leadership and it begins with a real
00:20
understanding about change and what it
00:22
is but it also begins with what your
00:24
idea is about what it means to be a
00:26
manager versus a leader so let me start
00:29
with a brief story when I became the CEO
00:32
and leader of my organization there is
00:34
only one word I could use to describe me
00:37
reactive I didn’t really have a plan and
00:40
so what I did was what I call flail at
00:43
leadership I did whatever was most
00:45
pressing and I can tell you I wasn’t
00:47
very proactive and I wasn’t very
00:49
strategic change was something that
00:51
impacted me solely because in many ways
00:54
I’m sad to say it got in my way I wasn’t
00:57
harnessing it and I certainly wasn’t
00:59
capitalizing on it as a leader for my
01:02
organization so let’s talk about those
01:04
two ideas change management versus
01:07
change leadership and to me it all
01:09
starts with your attitude about change a
01:11
person that manages change is someone
01:14
who has to deal with it it’s just
01:17
something that they have to get through
01:19
and that predominates how they work with
01:22
their employees as they work with change
01:24
a change leader views change very very
01:28
differently it’s not something they just
01:30
have to get through it’s something that
01:33
they harness it’s something that they
01:35
want to have happen because that change
01:37
allows them to call on the power of
01:39
their people and the energy that the
01:41
change brings and it fuels us as leaders
01:43
to do the right thing for our
01:45
organizations now we all know that it’s
01:48
important to think about change with
01:50
that positive mindset change is
01:52
something we need to welcome but there’s
01:54
also something about change that you
01:56
need to know is it a first-order change
01:58
or what we call a second-order change
02:01
now a first-order change is something
02:03
that really is either easier to manage
02:05
because it’s episodic and it’s smaller
02:09
when I think of a first-order change I
02:11
think of a slight change in a schedule
02:13
or
02:14
something that we really can just get
02:16
through and get done but when I think of
02:18
a second order change I think of
02:20
something transformational in larger
02:22
scale and there’s no doubt it’s a lot
02:25
more difficult to really think about how
02:27
not just to manage transformational
02:30
change but about how to lead our
02:32
organizations through those change so
02:35
we’ve talked a little bit about two
02:36
things we’ve talked about how we view
02:38
change and we’ve talked about our role
02:42
as a leader not just to manage change
02:43
but to lead through it I want to close
02:46
with three tips that I think are really
02:48
important for you to think about as you
02:51
think about how you can be better as a
02:52
leader of change in your organizations
02:55
well the first one is attitude think
02:59
about your attitude about change is it
03:02
something that you are just trying to
03:04
get through or how are you relishing
03:06
that change in welcoming it and sharing
03:09
that perception with the people you
03:10
serve your attitude of change is going
03:14
to trickle through your organization
03:15
very very pronouncedly
03:17
so think about your attitude about the
03:20
change is it something you’re just
03:22
trying to get through or is it something
03:24
you are welcoming with open arms because
03:26
you know that this transformation in
03:28
your organization will be better in the
03:30
end so attitude is first the second
03:34
thing is be really aware of the change
03:37
be aware of trends think about what are
03:40
those changes that are out there that we
03:42
really need to think about harnessing we
03:45
can’t change everything in our
03:47
organizations so as leaders it’s up to
03:50
us to be aware of what’s out there for
03:52
us to change and do and more importantly
03:54
what shouldn’t we do so it starts with
03:58
attitude but then you have to be aware
04:00
what are the most important changes that
04:03
we need to consider as leaders in our
04:05
organization so attitude and be aware of
04:09
the potential changes that’s a and B C
04:13
to me is the biggest mindset that you
04:15
need to think about if you are truly
04:16
going to lead through change and it’s
04:19
connecting and fueling your people and
04:21
here’s what I mean by that when I was
04:24
that new leader that was really reacting
04:26
to change
04:28
I thought it was all on my shoulders as
04:29
a leader to manage that but as I got
04:32
better as a leader I learned that wow we
04:35
need to all do this together this change
04:38
is something we are working on together
04:40
and so when I connected with the people
04:43
I work with and the people that really
04:45
are going to be impacted by the change
04:46
and got their views and really help them
04:49
fuel what our path should be that change
04:52
was a heck of a lot easier so the a B
04:56
and C of change management
04:59
oh no let’s be clear change leadership
05:01
is all about checking your attitude
05:04
about change being aware of what that
05:08
change is and what ones you should
05:11
pursue and what ones you shouldn’t and
05:13
then most importantly don’t put it all
05:16
in your shoulders
05:17
connect with the people in your
05:19
organization and those who will be
05:21
served by the change harness their help
05:24
in leveraging the change that’s how you
05:26
lead through change
05:35
you

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