One small step for employees...

Research shows that 70% of satisfied “customers” will do business with you again and 91% of dissatisfied customers will never have a repeat interaction with your business. To elevate matters, consumers tell more than twice as many people about poor experiences than positive ones. With higher expectations than ever, it’s crucial to start this relationship on the right track. So how can you provide customer excellence and stand out amongst competitors?

Start with small acts of kindness. The most effective way to kickstart the making of a positive impression is by incorporating a simple customer service tactic called the 5’-10’ Rule, sometimes referred to as 10’- 5’ Rule or the ‘Zone of Hospitality’. This is a widely-used service industry tactic applicable to any business setting and it is how you can begin to change the culture of your organization.

The 5’-10’ Rule shows a reflection of the values set by your business, and by extension the values of the individuals within that organization, when applied to organizational standards of service excellence. Cultivating a caring environment where employees respect one another elevates positivity and promotes ownership of the organization’s values. After a while, this becomes a habit of practice within a company culture. A happy employee will spread that habitual positive attitude during interactions with internal and external individuals, promoting the standard and representing impressive company values.