Prepare for a crisis communication press conference by brainstorming as many questions as the team can think of that the media will ask and how to answer them. Be careful not to fall into the trap of speculation or answering opinion-based questions, be open and honest but don’t talk about uncertainties, stick with the facts. Don’t assume or provide insight on to what could have happened or what might happen.
Avoid Speculation
Related
-
Ask How to Improve Communication
Casey Kuktelionis, , 0
Gather feedback from your employees and the community (investors, customers, people who benefit from your organization) regarding your communication....
-
-
Anticipate Questions
Casey Kuktelionis, , 0
In preparation for an employee forum, consider sending out a request for questions from employees beforehand. Doing so will...
-
Use Social Media to Increase Transparency
Casey Kuktelionis, , 0
Social media facilitates transparent communication by reaching your community where they already spend time. How can your organization use...
-
-
-
Communication Preference Card
Erica Callaway Karr, , 0
Sample Preference Cards Parent Preference Card Parent Name: Student Name: What is the best way to communicate with you...
-
If You’re in a Hole Stop Digging
Casey Kuktelionis, , 0
Communicate about a crisis as openly and honestly as possible. Don’t try to leave out information, mislead the public...