Prepare for a crisis communication press conference by brainstorming as many questions as the team can think of that the media will ask and how to answer them. Be careful not to fall into the trap of speculation or answering opinion-based questions, be open and honest but don’t talk about uncertainties, stick with the facts. Don’t assume or provide insight on to what could have happened or what might happen.
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Ask How to Improve Communication
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Anticipate Questions
In preparation for an employee forum, consider sending out a request for questions from employees beforehand. Doing so will...
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Use Social Media to Increase Transparency
Social media facilitates transparent communication by reaching your community where they already spend time. How can your organization use...
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Communication Preference Card
Sample Preference Cards Parent Preference Card Parent Name: Student Name: What is the best way to communicate with you...
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If You’re in a Hole Stop Digging
Communicate about a crisis as openly and honestly as possible. Don’t try to leave out information, mislead the public...
