Prepare for a crisis communication press conference by brainstorming as many questions as the team can think of that the media will ask and how to answer them. Be careful not to fall into the trap of speculation or answering opinion-based questions, be open and honest but don’t talk about uncertainties, stick with the facts. Don’t assume or provide insight on to what could have happened or what might happen.
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Practice Your Response
It’s normal to feel defensive when listening to a customer complain about their experience or service. Practice listening and...
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Support Your Colleagues
Add time in your meetings today to give the opportunity for others to share their ideas. This will encourage...
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Communicate Consistently
Offer a consistent place for your internal audience and your external audience to find information about your organization. The...
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If You’re in a Hole Stop Digging
Communicate about a crisis as openly and honestly as possible. Don’t try to leave out information, mislead the public...
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Communication Preference Card
Sample Preference Cards Parent Preference Card Parent Name: Student Name: What is the best way to communicate with you...
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Consistency During a Crisis
Depending on the extent of the crisis, multiple audiences may need to receive information and messages from the organization....
