Depending on the extent of the crisis, multiple audiences may need to receive information and messages from the organization. Develop key words to be used across all audiences such as investors, the public, and employees. Make messages as consistent and clear as possible to increase understanding across audiences.
Consistency During a Crisis
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Be Curious
Casey Kuktelionis, , 0
“You can make more friends in two months by becoming interested in other people than you can in two...
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The Power of Silence
Casey Kuktelionis, , 0
Silent feedback may seem like an oxymoron, but it can be a powerful tool for collective brainstorming and reflection....
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Who Needs to Know?
Casey Kuktelionis, , 0
Every time you make a decision or are informed about a decision by senior leadership, pause and think, ‘Who...
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The Silent Communication
Casey Kuktelionis, , 0
The most important part of communication is hearing what isn’t being said. During conversations, pay close attention to what...
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Use Social Media to Increase Transparency
Casey Kuktelionis, , 0
Social media facilitates transparent communication by reaching your community where they already spend time. How can your organization use...
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If You’re in a Hole Stop Digging
Casey Kuktelionis, , 0
Communicate about a crisis as openly and honestly as possible. Don’t try to leave out information, mislead the public...
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Avoid Speculation
Casey Kuktelionis, , 0
Prepare for a crisis communication press conference by brainstorming as many questions as the team can think of that...