Using Social Media to Increase Transparency
Utilizing social media platforms is a natural way to enhance transparency. On a personal level, people use social media to connect with others and stimulate conversations. In time, organizations have recognized the many benefits of using social media to humanize their brand and connect with their communities. When organizations use social media, they build relationships with their community by facilitating open communication that enables them to learn what matters to customers and employees. Why should your organization consider using social media to increase transparency? Because a lack of transparency on social media leaves 86% of people
likely to choose a competitor.
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