Communicate about a crisis as openly and honestly as possible. Don’t try to leave out information, mislead the public or the media, or avoid owning up to the crisis. The crisis may feel detrimental at the time. However, in the long-run, the attempt to cover it up can leave an organization’s reputation in shambles.
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The Power of Silence
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Avoid Speculation
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Live Your Values
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Sharing Data
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Commit to Following-Through
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