Creating a Big Hairy Audacious Goal

Identify and commit to what you want to accomplish.
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What’s Your BHAG?

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What's Your BHAG? How to Create a Big Hairy Audacious Goal - SitePoint

BHAG stands for Big Hairy Audacious Goal, an idea conceptualized in the book, "Built to Last: Successful Habits of Visionary Companies" by James Collins and Jerry Porras. According to Collins and Porras, a BHAG is a long-term goal that changes the very nature of a business' existence.

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