What's Going on Behind the Scenes?
Think about your favorite organizations or brands. What makes them your favorite? Is it because you trust that they are a good organization? Is it the way they treat you as a customer or treat their employees? What about their product or service stands out from their competitors? How do you know the company is accountable? Do they facilitate open communication with their customers? Is it because some of their proceeds support a cause you care about? Maybe they have an app that provides you with up-to-date information about your recent purchase.
Many companies are inviting consumers to take an inside look into their operations and become more involved in what goes on behind the scenes. Why are organizations making this a priority? Because increasing transparency between an organization and its community or its employees builds trust and credibility.