Want Their Attention?
The Power of Storytelling
“Story, as it turns out, was crucial to our evolution -- more so than opposable thumbs. Opposable thumbs let us hang on; story told us what to hang on to.”
-LISA CRON, AUTHOR OF WIRED FOR STORY
Why does it seem so difficult to sit through a 2-hour presentation, but easy to sit through a 2-hour movie? Would you rather read 20 bullet points on how a product can benefit you, or listen to someone who uses the product to share their experience? Stories have a unique ability to keep people entertained, while also passing along valuable information or lessons. Employees are motivated when they hear stories about how their work impacts people’s lives. Science proves leaders can utilize storytelling as a powerful tool to change individual’s attitudes, beliefs, and behaviors.
-LISA CRON, AUTHOR OF WIRED FOR STORY
Why does it seem so difficult to sit through a 2-hour presentation, but easy to sit through a 2-hour movie? Would you rather read 20 bullet points on how a product can benefit you, or listen to someone who uses the product to share their experience? Stories have a unique ability to keep people entertained, while also passing along valuable information or lessons. Employees are motivated when they hear stories about how their work impacts people’s lives. Science proves leaders can utilize storytelling as a powerful tool to change individual’s attitudes, beliefs, and behaviors.
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