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The Big Lie of Strategic Planning

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by Harvard Business Review

Roger Martin busts common myths around planning versus strategy and explains how to move beyond a plan and into the strategy you need.

The Big Lie of Strategic Planning

All executives know that strategy is important. But almost all also find it scary, because it forces them to confront a future they can only guess at. Worse, actually choosing a strategy entails making decisions that explicitly cut off possibilities and options. An executive may well fear that getting those decisions wrong will wreck his or her career.

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