The Big Lie of Strategic Planning
Roger Martin busts common myths around planning versus strategy and explains how to move beyond a plan and into the strategy you need.
All executives know that strategy is important. But almost all also find it scary, because it forces them to confront a future they can only guess at. Worse, actually choosing a strategy entails making decisions that explicitly cut off possibilities and options. An executive may well fear that getting those decisions wrong will wreck his or her career.