What Makes Customers Loyal?
Listening to Customer Feedback
Customer service in some form is usually a core value or principle for most organizations. Whether the primary focus is to provide a service, like in education, or to sell a product, customers expect to have a good experience and additional support when needed. Service is a differentiator between an organization and its competitors, again, whether price is a factor or not. To be an organization that generates and retains loyal customers, we place a high value on service. As a result, we listen to customer feedback and analyze that information for opportunities for improvement. We can’t improve what we can’t understand, therefore we listen.