Are you willing to put a man on the moon?

A Big Hairy Audacious Goal requires a great organization.
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How to Achieve Big Hairy Audacious Goals

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by Jim Collins

The power of the BHAG is that it gets you out of thinking too small. Achieving a BHAG can only happen if you build the systems and supports to get you there.

Jim Collins: How to Achieve Big, Hairy, Audacious Goals

Jim Collins says that in 1994 when he and his co-author, Jerry Porras, were writing the seminal book Built to Last, they debated what to call ambitious long-term goals that galvanize successful companies. Porras favored something businesslike and decorous, like "corporate mission."

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