How to Achieve Big Hairy Audacious Goals
Loading...
by Jim Collins
The power of the BHAG is that it gets you out of thinking too small. Achieving a BHAG can only happen if you build the systems and supports to get you there.
The power of the BHAG is that it gets you out of thinking too small. Achieving a BHAG can only happen if you build the systems and supports to get you there.
Jim Collins: How to Achieve Big, Hairy, Audacious Goals
Jim Collins says that in 1994 when he and his co-author, Jerry Porras, were writing the seminal book Built to Last, they debated what to call ambitious long-term goals that galvanize successful companies. Porras favored something businesslike and decorous, like "corporate mission."
