How can you inspire customer loyalty?

We all have our favorite brands, but what makes them our favorite? Is it because we place value in the organization? Is it the way we are treated by the company? How do we know if the company is accountable? More and more organizations have been making it a priority to increase connection and invite customers to take an inside look. Why? Because increasing transparency between an organization and its customers build trust and credibility increasing customer loyalty.

This episode addresses questions, such as:

• How do organizations serve their customers well?


• What can organizations do to increase transparency?


• Why should transparency be a core value for organizations?