How will you respond when a crisis hits?

Be prepared for the worst.

Communicating in Tough Times

Suddenly, the unthinkable is happening at your organization, and it’s all over the news… a prominent staff member was arrested, an active shooter was on campus, or the organization is in some way responsible for an accident, harmful product, or decision. Thanks to advancements in digital technology, word of an organization’s crisis can spread quicker than the organization is able to respond. In a split second, mobile devices are out, and the crisis is now a video, streaming live online. Investors or board members are angry and the community is demanding answers. What are you going to tell them?
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