Communicate What Matters

Deliver the right message, the right way, at the right time.
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Know Your Audience

Communication can be used to effectively lead change. To help craft key change messages and cascade them throughout the organization, executive teams must work closely together to identify the audiences within an organization that should be targeted and reached with consistent and accurate information. It is also the responsibility of leadership to draw clear lines that connect each employee’s role to the organization’s mission and strategic actions.

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