Always Be Recruiting
START RECRUITING BEFORE THERE IS A VACANCY
In this competitive job market, filling open positions with talented candidates can seem like a daunting task. Especially if you weren’t expecting an employee to leave and you have no pipeline of talented individuals to interview. Finding a highly skilled replacement will take time, and the organization can’t afford to rush and risk hiring a low performer. Rather than wait until an employee turns in notice to start the candidate search, successful organizations proactively recruit candidates even when there are no job openings.
One way to do this is by continuously networking and building relationships with individuals who are high performers in their industry or the organization’s industry. Then, when a position does open up, you may already have a talented candidate in mind.
It’s also important to consider the organization’s brand and marketing efforts. What do they say about the culture of the organization? Do you position the organization as a “Best Place to Work”? Incorporating the culture, values, and stories about employees into your social media and marketing efforts can attract top talent to your organization. This will also help support engagement with candidates who are aligned to the organization’s culture and values.
Our interaction with current employees sets the stage for attracting other high performers to our teams. People who are satisfied at work talk positively about their jobs to others who may become interested in working for your organization as well. Talented candidates want to work for organizations that put people first. The way we treat our current employees suggests to potential applicants how they will be treated. Creating a “Best Place to Work” environment will not only support recruiting, it also supports employee retention.
5 TIPS FOR ATTRACTING THE BEST CANDIDATES
- Define values and standards for all employees within the organization to live by.
- People want to feel like they make a difference. How does your organization make an impact? Communicate the purpose of the organization with employees regularly.
- Imbed the purpose of your organization into onboarding, company stories, and marketing materials.