Cascading Communication During a Crisis

Microphone in focus against blurred camera operators and journalists. Press conference.

Communicating in Tough Times: Do’s & Don’ts

Responding with "No Comment" is acceptable, right?

Speaking to the media during tough times can seem like a daunting task. Avoid making a tough situation worse by practicing the do’s and don’ts of crisis communication.

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communication, who needs to know, cascading communication, the right people

Cascading Communication Scenario: What Would You Do?

Who Needs to Know What?

Practice selecting the right message for the right person at the right time.

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Cascading Communication Guide

What goes up, must come down

Why, what, and how are the ingredients for concise messaging?

Cascading Communication

Communicate What Matters

Leadership assessments show one area that is consistently listed as an opportunity for improvement: communication. There are three easy steps you can take to effectively cascade aligned and consistent information across the entire organization.

Female delivering crisis message to the media in a news studio

Delivering A Crisis Message

What information should be shared?

What does it look like when you are preparing for a situation that you never wanted to happen in your organization? How do you send the message of, this is a strong organization, and we do everything we can to prevent crises, yet we are humans and make mistakes?

Crisis communication during a press conference

Communicating in Tough Times

How will you respond when a crisis hits?

The unthinkable is happening to your organization, and it's all over the news. Word of the crisis is spreading like wildfire across media outlets and people are demanding answers. How will you respond?

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Using Social Media to Increase Transparency

Does your organization open up on social media?

People use social media to connect with others and stimulate conversations. In time, organizations have recognized the many benefits of using social media to humanize their brand and connect with their communities. Why should your organization consider using social media to increase transparency?

Key Words at Key Times At a Glance

Practice what you speak

Using the right words at the right time can help us influence those we lead.

Cascading Communication During a Crisis

Casey Kuktelionis

Communicating in Tough Times: Do’s & Don’ts